Going where my customers hangout

It’s all about social media these days, you can not ignore it. I have even designed an introductory course to  deliver in colleges; highlighting the influence of social media in not only your personal life, but also your business and work life. And here arrives day 2 of the suitcase entrepreneur’s social blog challenge.

Question: Who is your target market, which social media sites should you be focusing on and why?

My ideal customer

It always begins with who is your ideal customer. And so often, people begin with the product or service – I have a great idea route. I have been guilty of that, especially since I did not come via business school route, although I do have a background in accounting and law.  I am person who has projects which are targeted to different people. In my latest new venture GoGetterMe, this is aimed at the person who wants to go out there and achieve their life and business goals. So if they want to be travelling around the world, why not. If they want to be transitioning careers, what is stopping them. For GoGetterMe, I see my main customers hanging out in FaceBook and LinkedIn.

Hanging Out

Building relationships is always about building trust as highlighted in Know me, Like Me, Follow Me. I like to share not only my articles which will have my findings on certain topics, but other resources. I know people who do similar stuff to I, and I have already started to talk to them about collaborating. They helping my audience with a problem. To me it is a “win, win”, as you can achieve more with partnerships and teaming up. My audience is happy as they are obtaining further support in becoming a go-getter!