Posts

“I’d like to connect” – LinkedIn Story

I was first introduced to LinkedIn back in 2006 when I was being made redundant from my last permanent job. I attended one of those work-related workshops on “what next, after redundancy”. The trainer invited us to LinkedIn and recommended that we should connect all connect there. I soon found friends, former University friends and people whom I have worked with on the site. I saw LinkedIn originally as a place to post my profile, my Curriculum Vitae. And here comes day 5 of the Suitcase Entrepreneur social media challenge.
Social media Challenge
How are you using LinkedIn to establish your credibility, build your professional rolodex and attract new clients, partnerships or business?

Personal Profile

My personal profile is a starting point on where I have been and where I am now. For years my main focus was on selling my skill set to a prospective employer. This all change when I started to do interim work; became a consultant. My role was to go in, bring things up-to-date, streamline and perhaps suggest different process improvements. Therefore I had to think of my profile as brand, a business. In terms of LinkedIn training, I have read materials and also attended training webinars. From one of these webinars I learnt the importance of using keywords, not just titles. This enabled me to feature on the top of the list of people who had certain skills. I also have a summary, which I wanted not to read like, ” I am a person originally from a corporate background”. This is because there are plenty of people out there with the same “job title”.

Self-Marketing

The amazing thing about LinkedIn is that you can use it to maximise your profile. Not like the Curriculum Vitae (CV) where you list titles and achievements. You can share your portfolio, even your manifesto through a slideshare. From the profile you can be headhunted. I have had people approach me direct about from finding my profile. As it is a great marketing tool, I must make sure that I am maximising my profile.

Company page

I tested out having a company page for ProActive Vision Training, and it has been a great training in terms of building a microsite for a business. I will be doing more training on this. I intend to create a new one for my recent start-up GoGetterMe.

LinkedIn Group

I am a member of a number of groups in LinkedIn. Some I joined as they were linked to my areas of expertise. Others I joined since I was interested in the topics, for example being a blogger. I also learnt that being part of a group, or having a group, could be a great way to not only share interesting material and engage; I can also make people aware of my projects.

Future

To keep my personal profile updated with my projects, and to make sure that I am people are hearing about my best work, so that they can trust my brand.

 

Going where my customers hangout

It’s all about social media these days, you can not ignore it. I have even designed an introductory course to  deliver in colleges; highlighting the influence of social media in not only your personal life, but also your business and work life. And here arrives day 2 of the suitcase entrepreneur’s social blog challenge.

Social media Challenge

Question: Who is your target market, which social media sites should you be focusing on and why?

My ideal customer

It always begins with who is your ideal customer. And so often, people begin with the product or service – I have a great idea route. I have been guilty of that, especially since I did not come via business school route, although I do have a background in accounting and law.  I am person who has projects which are targeted to different people. In my latest new venture GoGetterMe, this is aimed at the person who wants to go out there and achieve their life and business goals. So if they want to be travelling around the world, why not. If they want to be transitioning careers, what is stopping them. For GoGetterMe, I see my main customers hanging out in FaceBook and LinkedIn.

Hanging Out

Building relationships is always about building trust as highlighted in Know me, Like Me, Follow Me. I like to share not only my articles which will have my findings on certain topics, but other resources. I know people who do similar stuff to I, and I have already started to talk to them about collaborating. They helping my audience with a problem. To me it is a “win, win”, as you can achieve more with partnerships and teaming up. My audience is happy as they are obtaining further support in becoming a go-getter!

Know Me, Like Me, Follow Me