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I want some more Likes

When I originally launched SophiaWorld, it was mainly for a creative output. I did not see it as a business; a way of monetization. 3 months later, I was still enjoying the writing and was building up my regular readers. One editor of an e-zine, described me as a “life-style” writer. I then had the thought, “I can do big things with this website”. During this time, my website template was the  wordpress twenty eleven  design. I decided then and there that there will be a re-design. This did happen and on June 22nd 2012, there was a re-birth. The new re-designed website was launched. It was also a great day, as it was also my birthday. My web designer, also created an official SophiaWorld FaceBook Fan page. Day 3 of the suitcase entrepreneur social media challenge is all about FaceBook.
Social media Challenge

How are you using Facebook to build your brand and business?

Everyone seems to be chatting about their “Fanpage”

When my web designer first created a fan page for brand SophiaWorld, she created a nice cover picture which tied in beautifully with the website. I liked the page and she too Liked it. Then nothing was added to the page for nearly 6 months. I admit now, that I did not understand the importance of having a fan page. In terms of networking with new people via social media, I was using the medium of Twitter. I found that it made it easy for me to send a message to the President of America (not that I have attempted to contact President Obama). At the time I thought Facebook was more for socialising than actually keeping in contact with my potential customers.

It was when I was having a conversation with my friends the English Sisters, it became evident that FaceBook was important. They mentioned how they have generated a lot of business through FaceBook. I, could not ignore the potential pound (£) sign. Using FaceBook must be a useful tool.

“I need some Likes”

It is interesting, the people or organisations that pop up in your FaceBook timeline. One of my discoveries last year was Amy Porterfield, who can be described as the Facebook guru. I attended one of her sessions where she talked about increasing your page “Likes”. One way was through advertisement, so for a week I placed an advert to increase my page Likes.

“I  like some conversations”

I like to post comments on what inspires me, what I have been up to, plus share information that may be useful to my FaceBook fans. I have sometimes had Question Mondays. I will in the next year work at increasing engagement with my Fans, and attracting the audience who are interested in my work. This includes my lifestyle blog, my life series books, my programs and future shows. As I say over in my newly created club, I am a go-getter and intend to make things happen.

Going where my customers hangout

It’s all about social media these days, you can not ignore it. I have even designed an introductory course to  deliver in colleges; highlighting the influence of social media in not only your personal life, but also your business and work life. And here arrives day 2 of the suitcase entrepreneur’s social blog challenge.

Social media Challenge

Question: Who is your target market, which social media sites should you be focusing on and why?

My ideal customer

It always begins with who is your ideal customer. And so often, people begin with the product or service – I have a great idea route. I have been guilty of that, especially since I did not come via business school route, although I do have a background in accounting and law.  I am person who has projects which are targeted to different people. In my latest new venture GoGetterMe, this is aimed at the person who wants to go out there and achieve their life and business goals. So if they want to be travelling around the world, why not. If they want to be transitioning careers, what is stopping them. For GoGetterMe, I see my main customers hanging out in FaceBook and LinkedIn.

Hanging Out

Building relationships is always about building trust as highlighted in Know me, Like Me, Follow Me. I like to share not only my articles which will have my findings on certain topics, but other resources. I know people who do similar stuff to I, and I have already started to talk to them about collaborating. They helping my audience with a problem. To me it is a “win, win”, as you can achieve more with partnerships and teaming up. My audience is happy as they are obtaining further support in becoming a go-getter!

Know Me, Like Me, Follow Me