When I originally launched SophiaWorld, it was mainly for a creative output. I did not see it as a business; a way of monetization. 3 months later, I was still enjoying the writing and was building up my regular readers. One editor of an e-zine, described me as a “life-style” writer. I then had the thought, “I can do big things with this website”. During this time, my website template was the wordpress twenty eleven design. I decided then and there that there will be a re-design. This did happen and on June 22nd 2012, there was a re-birth. The new re-designed website was launched. It was also a great day, as it was also my birthday. My web designer, also created an official SophiaWorld FaceBook Fan page. Day 3 of the suitcase entrepreneur social media challenge is all about FaceBook.
Everyone seems to be chatting about their “Fanpage”
When my web designer first created a fan page for brand SophiaWorld, she created a nice cover picture which tied in beautifully with the website. I liked the page and she too Liked it. Then nothing was added to the page for nearly 6 months. I admit now, that I did not understand the importance of having a fan page. In terms of networking with new people via social media, I was using the medium of Twitter. I found that it made it easy for me to send a message to the President of America (not that I have attempted to contact President Obama). At the time I thought Facebook was more for socialising than actually keeping in contact with my potential customers.
It was when I was having a conversation with my friends the English Sisters, it became evident that FaceBook was important. They mentioned how they have generated a lot of business through FaceBook. I, could not ignore the potential pound (£) sign. Using FaceBook must be a useful tool.
“I need some Likes”
It is interesting, the people or organisations that pop up in your FaceBook timeline. One of my discoveries last year was Amy Porterfield, who can be described as the Facebook guru. I attended one of her sessions where she talked about increasing your page “Likes”. One way was through advertisement, so for a week I placed an advert to increase my page Likes.
“I like some conversations”
I like to post comments on what inspires me, what I have been up to, plus share information that may be useful to my FaceBook fans. I have sometimes had Question Mondays. I will in the next year work at increasing engagement with my Fans, and attracting the audience who are interested in my work. This includes my lifestyle blog, my life series books, my programs and future shows. As I say over in my newly created club, I am a go-getter and intend to make things happen.