People to People: “how I cannot ignore social media?”

“These days people want to know the person behind the brand, not just the official company face”.

So here I am on another blog challenge created by the Suitcase Entrepreneur.

Social media Challenge

The question for day one of this social media blog challenge was as follows:

What are three ways you can improve your current social media strategy today?

Keep the brands distinct
Currently I have four social media profiles: GoGetterMe, SophiaWorld, Miss Law Tutor and ProActive Vision Training. To some this may feel overwhelming when describing what I do. They may ask who am I. I want people when coming across these brand to see them as distinct and strong on their own. Not that this is one of many projects from Sophia Husbands.
“Don’t forget that I am serving a customer”

It is so easy to tell my life story, at the same time people are wanting to know that you can “listen” to their needs. Where they may be needing help. I do already like to share my resources and tips that can help people move forward. When for example posting in FaceBook, I would like to increase my engagement with the audience. From listening I can learn a lot about what is important to people, help find resolutions.

Give more FaceTime

I like to invite people to chat to me, get to see my personality. I would like to use social media to invite people to my group webinars and chats. Maybe once a month do an open Skype chat session or google+ hangout.

Becoming the savvy traveller

It is nice to receive deals when they are presented to you. Sometimes you may have to be “active” and go out and get them. This leads me to day 27 of the suitcase entrepreneur blog challenge:

30 day challenge

Name 2 ways in which you’re going to become a savvy travel hacker in the next 6 months

1. “It’s all in the planning”

It is always in the planning, knowing where I want to go and when. So I can start looking at my route as soon I have decided that I would like to go to a destination. See what deals are available at the time. Perhaps, add in another country to visit during my itinerary. It is fun the unexpected and, sometimes going out of my comfort zone: visiting new places and meeting new people.

2. Finding the awards

I like the awards systems, whereby by recommending and getting people to sign-up you get air miles, as demonstrated by Scott Brills, the entrepreneur and adventurer. Some credit cards for some time have been awarding air  miles for frequent flyers, or it may be for making a purchase. I can even get creative and maybe get sponsored for part of my trip. On this very day of writing this post I was having a Skype Chat about going on an adventure. How about doing the world in 30 days, or as much countries as I can. As I write this, I’m thinking it may be fun to do it in 90 days – what fun this would be. Part of doing something successfully is really going out there, and adding that extra ingredient. This is also how people stand out.

30 day challenge

Living like the minimalist

When I was young, my mother told me that when she moved to the UK from the Caribbean how she travelled light. She came out with the phrase, “those who travel light, travel fast”. I was quite amazed about this story, thinking: how can you go somewhere and not pack too much items? Fast forward some years, and I admit that I hate to be weighed down with lots of stuff. Hence why I loved it when I purchased my MacBook Air last year. This leads me onto day 26 of the suitcase entrepreneur blog challenge.

30 day challenge
Could you live a minimalist lifestyle? Why or why not? OR What does minimalism mean to you in the context of your ideal lifestyle?

What core things are important when I’m travelling?

After having the passport and the money, I would say clothes and business equipment. This is the equipment like having a smart phone, my MacBook Air and good Internet connection.

Can I live with less weight?

Yes I can. I find that sometimes having possessions can weigh you down, as you can become very attached to them. This is not only the physical weight, but also the emotional weight. For example you can keep holding on to that beautiful coral dress that you do not wear. Therefore when looking at packing items, I will need to ask myself “am I going to really be using this?”

So for my planned freedom lifestyle, I intend to be travelling with just one suitcase. This takes out the stress on when you have to be on the go, of worrying about if I packed something. Talking about packing, it is great to have a list of the core items. Perhaps separate the clothes from my business attire, as demonstrated by Natalie Sisson also known as the suitcase entrepreneur.

Living the minimalist lifestyle

I like entering spaces where it is not too cluttered. I eventually plan to have some permanent basis or hubs, dotted around the world. My beach haven is calling me! I can imagine there will be a few home comforts, treasures that I may have collected whilst travelling. But for the other temporary places, I like to not be carrying too much weight and stick to: the area being safe, the place being clean, and having good Internet connection.

As my mum says, “those who travel light, travel fast”

30 day challenge

“It is all in the routine, structure”

As much as I like the idea of living the “freedom lifestyle” I will get bored and may end up unhappy if I felt that I had no structure or purpose. This leads me to day 25 of the suitcase entrepreneur challenge:
30 day challenge
What skills do you need to build or refine to be a happy Suitcase Entrepreneur?

Starting off the day on a positive note

How I begin my day effects how the rest of the day will be. If I wake up feeling bright and positive, then this gives me the boost to go out there and make things happen. I have also read some tips from other motivators on daily practices that you can do. Here are some of them:

  1. Read a book early in the morning for perhaps 30 minutes, on an area of self -development. This can be for improving your skills, or to give you a boost. I like to read books linked to improving your lifestyle, my current read is the suitcase entrepreneur, as I am working on building a freedom lifestyle.
  2. Do meditation. I for one was a bit of a novice on mediation. Listening to relaxing music – this can be instrumental – plus doing your stretches can help to energise you.
  3. One that I came across very recently was watching a funny video, or TV show can help boost your mood.

Projects

When I was away recently, I was speaking to a family relative who specialises in helping fledgling business persons on creating business plans and doing their feasibility testing. One thing he said was to make sure that I always have a “project”; and it did not matter if I may not have the end customer in-hand already, at least, once it was completed then I be ready to sell it.  With the online business structure that I have, I will be offering products and resources for sale. In this ever changing world, this will mean creating new products relating to the need and demand at that time.

Organisation

It  is good as I opened to have structure in your life. Organising myself via iCalendar or other project management programs gives direction. Plus it is good to keep track with meetings.

Self-love

It is good to take time out, and self-pamper, as it can become very easy to work and work. There needs to be a balance of fun, spending times with friends and family.  Talking about friends and families it is also important to note: who is it that is around me? I am talking about people who may not be supportive, or understand why what you do is important. I have a friend who does an “audit” ever so often and she eliminates people who are toxic.

Breathe

It is also important to take breaks, maybe do Pilates, which is one past time I like to do, as well as walking. Sometimes it becomes difficult to take time out when we are feeling overwhelmed. The important thing is to enjoy the now.

 

30 day challenge

The travel list

It is great to know where you are going, and how you are going to get there. Writing a list is one way of doing this. Although you may not be able to plan for every eventuality. Plus it is fun to sometimes go “off the beaten track”. Day 24 of the 30-days blog challenge was all about preparation and what type of traveller that you were.

30 day challenge

What are your travel essentials for your chosen destination(s) ?

My absolute essentials

After the passport and necessary visa, if it is required and the money, I would say having my MacBook Air. I’m very simple in this way. And I cannot forget clothes, as I am not a nudist. Maybe behind closed doors I may run around in my undies but not in public.

Health

Before I decide to go away for a long period of time, I will make sure that I have a health check-up. Although last time when I was going away the doctor simply asked me if I was feeling okay, and that if my health was generally good then I would not need to worry. I will also consider here my injections, as I nearly forgot to look into this when I was going somewhere tropical. Talking about tropics, I do not like mosquitos as they seem to smell me when I land. So mosquito repellant and mosquito net will be added to my suitcase, along with antihistamine cream.

Practising safe sex

Whilst sex can sometimes be a taboo, it is something that can not be ignored as it is natural and normal. So for women it may be which contraception to use. It is good to pack condoms, as passion can make you do unexpected things.

Accommodation

When I was reading the resources on Natalie Sisson’s website for this challenge, she provided some practical tips. One of them questioned are you the traveller who likes luxuries and your creature comforts, or could you be comfortable staying in a hostel. It has always been important to me when travelling:

  1. Be safe.
  2. The place is clean.
  3. Not be isolated.
  4. Close to people.

Where I stay will depend on a number of factors:

  • I am going to that place for business? If so, will my travel and accommodation expenses be covered in the project?
  • If I am going for leisure, how long will I be there?
  • What is the cost of the basics?
  • What is standard accommodation like?
  • Will I be staying with a contact/friend/acquaintance/family?

Insurance

It is always good to be covered. As you may have noticed my MacBook Air is one of my most valuable possessions, as it enables me to do my work, stay connected and find out what is happening. I have this covered, whereby it does not matter what happens to it, I get it repaired or replaced. This is anywhere in the world. So it is good to have insurance. By the way I am not currently receiving sponsorship for Apple. (Maybe come back in a few weeks time, to see whether this latter line has been edited).

People knowing where I am

It is always good for people to know where I am, so providing my sister with my itinerary, plus staying in regular contact with family and friends is good. They can see what I am doing from social media updates

30 day challenge

 

 

 

 

 

Citizen of the world: My travel mindset

When I was doing my teaching training back in 2009, as part of the practical element of the course I had to present a micro lesson in front of my examiner and class mates. There was one classmate who had a background in economics, and he delivered a lesson on globalisation. What surprised me was when he started to talk about “globalisation” being a bad thing. He went on to say that we should remain in our country of origin. How there was no need to travel and to migrate to different places, as countries tended to have their own resources and we can get imports. This man was very passionate and I was less passionate about this concept. By learning about the world and the different cultures I believe it can help us to grow as individuals! I like to think of myself as a citizen of the world.

30 day challenge
Day 23 of the blog challenge question was:

What’s your level of location independence and your nomadic quotient?

Do what the Romans do

There is a famous saying that goes: “When in Rome, do as the Romans do”. Yes I agree that, when travelling to new places it is good to appreciate the surroundings, the people and the culture. I have been to Rome and certainly enjoyed looking at the old city, as well as tasting the “yum, yum” food. I find that people want to share their culture; and it all goes back to when we were younger and taught to treat people how we like to be treated. I will also remain authentic and be true to my character – this includes humour and accent!

 

Work Smart

I always make sure that I am easily contactable by email. I will ensure that whilst I am away I have access to the internet. Be able to access my website and accounts from my MacBook Air or other smart device. I will need to unlock my phone so that I can use local sim cards – as it hurts to see my mobile bill going up into the hundreds. I will keep up-to-date with the APPs and software. I like using Skype and Facetime to remain connected to people. It so nice to see a friendly face at the end of the camera. Although sometimes I can be meeting people for the first time over the web.

Keeping to business

Before travelling to a new destination I will do my homework about the region. Look at the practical stuff like cost for accommodation and food. Find out a little about the local customs, ensure like in the previous section that I have good internet connection. To keep on track of appointments or deadlines, use software to take into consideration the different time zones. I may also look at how I will like to manage the “active” areas of the business such as the training. I may decide to do fewer 1-2-1s and instead do some group coaching, as there is always time included in the preparation.

 

Enjoy the NOW

It is so important to enjoy the “air”, breath and appreciate the surroundings, even though there may be a day when I do not have running water or electricity. It is the experience that is valuable. Some people do not have the opportunity or decide not to live the freedom lifestyle.

 

30 day challenge
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“I’m like a bird: Where I’d like to travel to”

I have always liked to travel, visit and explore new places. This also includes taking car journeys and disregarding the Sat Nav (or satellite) directions . Travelling, especially on aeroplanes, is like freedom to me. I do not get stressed when the aeroplane takes off, I get excited. So when day 22 of this 30-days challenge arrived, I thought “wow, I am getting into the fun part”. Not that the rest of this journey has not been fun. So here comes day 22:

If you chose to live anywhere in the world, where would that be and why?

“the world is my oyster”

At first glance of this question, I thought it would be very difficult question to answer as there are so many places to go in the world.

 

My move

To take a pause here, I would like to ask you a question: do you believe in synchronicity? My response is yes. If you are aligned to an outcome then the universe will deliver. This may be with the people whom come into your life, or the books you read such as the  suitcase entrepreneur. A year ago, I made the decision that in the near future I will be doing more travelling; and how this will be incorporated into my lifestyle. I usually am a literal person, whereby I tend to write down my thoughts or ideas onto a note. But 2012 was also the year when I was introduced to vision boards. Up until that time they freaked me out, since putting it out there in a visual form was so powerful! I created a powerpoint slide with images of possible destinations that I can travel to. I mapped out my ideas in this document and called it: my move. The conclusion was that I will go to Hollywood.

Stickie note

 

Hollywood: “A place where dreams can come true”

In terms of looking at ideal places to go, or where to live, as mentioned in an earlier post of this challenge it is dependent on where I am now and where I want to go. As one friend commented to me the other day,  I love to write. And my something big dream, is to have one my written works on the screen. I have visualised an  online Web show. I already have the picture or movie frame in mind. This very week, as I write this, I am in the process of finding out a way to contact an influential person who may be able to make this a reality.

So my final destination is where I want to be at that particular time. Whether the universe manifests this is dependent on my alignment.

Time is so precious

Time is money. Time is so precious as it just goes on, even as I am writing this post my time on earth is reducing. So since it is a precious commodity it should not be wasted. In day 20 of the blog challenge, Natalie Sisson discusses the tools that she uses in her online business. The point is that there are tools  required for successfully running a business, like having good website hosting and having the function for people to buy your products or services from you. This leads me to to day 20 question:

State your top three tools that you will use (or already use) to save time and money and make your online world more seamless.

30 day challenge
Website is my key shop window

Without my website then I will not have an online business. So keeping the domain and having the site hosted by a good company is important.

“No customer, no business”

For the existing visitors to my website, they are given free access to my written material via my blog posts. There is a comment section and contact form which they can use to engage with me. To take my brand to the next level, I need to feed her. As I posted on my FaceBook personal page today in a discussion about sales: “I love to be at service and money is the currency to get things DONE”. I will be using tools like Paypal to enable my customers to buy my product and services.

“I can not be in more than one place at a time”

It is good to have automated systems, as this can cut down on the time in having to sit by the computer and send off materials to a paying customer. Not that I do not enjoy interacting with the end customer, but when the quantity increases it may not be manageable doing this. I do not want an unhappy customer talking about an experience of having to wait a long time for their product. This is why I will be using software such as e-junkie, and this can also work alongside my payment option.

In the world of social media, the audience wants to see visibility and consistency. Hootsuite seems like an excellent tool to have my tweets sent out at specific times.

Keeping on the pulse

So these are some of the tools that I currently use or will be using. As time goes by, I can imagine continuing to use tools that makes it easy for me to run my online platform and to nurture my brand.

30 day challenge

My stage

“There is only one you!” Shanti had spoken these words to me during our Skype conversation last week. I was talking about my brand, my upcoming book the Naked Series and reaching my ideal customer.  In this world we live in, we want to feel accepted. This may mean trying to mould ourselves into “acceptable” models. People may do this by imitating other successful people. Whilst you can learn things from what people have done, and it can be flattering imitating them, we are still our own person.  We should not be denying others of our uniqueness. The people who have done amazing stuff, been pioneers, were the go-getters who were not afraid to challenge status quo – go against being what was perceived to be normal. They set their own pace and people paid attention. Day 19 of the blog challenge is about influence.
30 day challenge

Which methods do you want to use to build your platform and increase your influence?

Guest blogging

When I first started to blog I wrote guest blogs. This was for a website, targeted at single people who did not think that they were dead, because they did not have a “plus one”.  I found out about this site via my friend Twitter. I loved the concept and wrote one article on how some women were predatory when it came to chasing their guy; whilst the other types of women, the snail, took it easy and seemed not to be getting the very same results.  A friend encouraged me to step up and create my own blog.

I have seen from guest blogging, how I can write for a specific audiences who are interested in a genre or topic of my expertise. This is nice, as they will usually share similar values. This is not to say that I expect everyone to agree with me. It is where people say, “I have a difference of opinion” where I can sometimes learn new things.

 

Interviews

I like being interviewed as it gives me the opportunity to talk about my brand, and my specialist topics. I think by hearing my voice, people get to feel my character and hear my enthusiasm for my work. I have already featured on radio and been interviewed by my friends the English Sisters on their web channel. So it is nice to build relationships with people and organisations, as there may be a platform to talk about my latest articles or project.

I will also be interviewing inspiring people for my Podcast show. So I do not also learn but my audience.

The Series

I agreed with Mr William Shakespeare when he said:

All the world’s a stage

Life is a series of episodes, where we have a beginning, a middle and end. This continues throughout our life. I have written material for two books, which end with series. I intend to publish the first one based on some everyday life themes, based on my own story, the Naked Series. There will be other books to follow.

Keep staying true to my heart

As a medium once said to me, “people connect to me because of  your honesty.” Yellow was one of my first articles where I was being open about my “highs and lows.” By sharing my story, I hope this generates inspiration for my audience to remain true – follow their heart.

 

 

30 day challenge

The A-team

As this suitcase entrepreneur 30-days blog challenge has continued, I have been feeling the figurative “burn”.  The saying does go, “no guts, no glory”.  As each day progresses, I have seen Natalie Sisson ask more deep questions like: how do you intend to monetize your online business? And how about the team to support your brand? They are good questions as you need to look at business from a  practical perspective – ensuring that you can take action now.  So this leads me to day 18 of this challenge.
30 day challenge

What does your dream sales team look like and how will you ensure they help you build your business?

 

My A-team

When I was growing up in the 1980’s there was a TV show called the A-Team. In each episode the A-Team, who were the heroes, would help the innocent battle the baddies and ensure fair play. Okay, in a business I do not see the outside world as the enemy but it is a battle:

  • To get your brand out there;
  • Attract your ideal customers; and
  • Keeping people interested in buying into your brand.

 

One way to keep the brand out there is to have a little help from a team, collaborators and partnerships. Up until a year ago I did not fully understand how important affiliations could be in broadening in my fan base. As mentioned in a previous post I was under the misconception that I could do it all.

 

“A” stands for affiliation

In day 18 of this challenge, Natalie Sisson provided links on leveraging your brand through affiliations. I think that you should earn commission from recommending a product or service that you believe in.  Talking about a brand or product that I like to support is one that Natalie, or to be precise, the two Natalies are doing. They have this 3-months program, which helps people to launch their product or service – make your vision a reality. This program will start on 1st September, so like the Asda caption says, “once it is gone, it’s gone”. And this is until the next one.

 

Plugging what I like

I already like to shout out on the books that I like to read. This reminds me that I should add this list to my website as I do often get asked, even in interviews: what book do you like to read? So I see myself adding my Amazon links again.

“I like you, you like me, why don’t we do something together”

There are people out there, whom like what I do, and do similar work to me. It is great to chat to them. There are also people out there who may not do what I do but like LIKE it. Why not get a wider audience, by sharing what I do with other brands fans. It is always nice to reach a wider audience.
30 day challenge