Behind a successful brand is a strong team

Behind a successful brand is a strong team
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I like finished products and completed services. But products or services do not simply just appear.  They go through a process from conception to the finished product. There may be more than one person involved in creating it. Years ago when I dreamt about having a freedom lifestyle, where I will also be having my own business. I thought that it would consist of me putting most of the work in to achieving that outcome. This involved holding on very tightly to the details, as I thought it was my dream and I needed to protect it. This proved to be opposite, how one person could create the product or service.

30 day challenge
Day 16 challenge set by the Suitcase Entrepreneur was:

How will you build a team around your vision and work smart instead of hard?

Not wanting to let go of the baby

When starting out with a business, I came from the mindset that I needed to everything. This included putting my own equity into the business, and doing most of the work. I believe this came from thinking that I can not let go of my project, it was my baby.

The Creatorpreneur

I so love this word as it combines being “a creator” or “creative” and being an entrepreneur. It comes naturally writing and coming up with creative ideas. I sometimes get stuck in artistic temperament, and may not see everything so clearly. So it is great to get another’s viewpoint, especially when I am in a state of confusion. This viewpoint is to make clear what is happening around me.

“Do only what you can do”

To the outside world, people may see me as multi-skilled individual being able to do a lot of things. There is stuff that I can do well, and other stuff that does not come so easily.  In day 16 of this challenge, Natalie Sisson provided a link to an interview she did with the outsourcing guru Chris Ducker . He expressed the point to focus on what you can do, so in my instance I will be writing my blogs, books and developing courses; and for the other secondary stuff, that I may not like to do, then outsource. I do not currently have a Virtual Assistant but it seems like a good idea to have one. I learnt that you could have a virtual assistant for different tasks. Not just the administration.

The help

There has been help with my blog along the way, in terms of in the business and the outside. I refer to doing work on myself. I mean having a mentor, or someone to go to when I have questions. I am part of the brand. In terms of my lovely website, this was designed by the wonderful graphic designer and web designer, Cheryl Laidlaw of Reyl Design. I am not a very techie person, so I need someone to help behind the scenes. What is also important also, is to also find someone whom not only does the job well, but whom I have a good rapport with. They become part of the body that creates my finished product.

At the time of writing this article, I have a new book to be published and there are things that need to be done first before it becomes ready to buy. So I will be having a team behind this creation.



30 day challenge

About SophiaWorld

Sophia Husbands specializes in mindset and has a passion for helping people to discover their real, unique self and feel confident about projecting this out into the world. When she is not writing and coaching people, she loves to connect with inspiring people. She is also the host of the lifestyle and freedom mindset podcast the Go-Getter Me show. View all posts by SophiaWorld

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